Photoshop Tutorial

So... this is the basics on how to use some of the Photoshop tools. The Photoshop I am using is slightly different to the Photoshop on the schools computers, but the basics are still the same.
First to open a new page you go to file> new. The magazine needs to be A4 size so you need to make the width 209.9mm, the height 297.04mm and the resolution should be around 72 pixels. So now you have a blank sheet which I will refer to as 'Magazine page'. To now put another image on 'Magazine page' you need to go to file> open and find the image you want to use. This should then open in a new tab. To put this image on the 'Magazine page' you have just made you need to make sure you are on the black mouse tool
which is on the left hand side toolbar, click and drag the image up to the 'Magazine page' tab still clicking on the image the tabs should change to show the 'Magazine page' and you can drag the image to where you want it on the page.

If the image is too big or too small for the 'Magazine page' you need to resize it before you drag it in. To do this you need to go to Image> Images size, and change the size accordingly.

 If there is anything on the image you want to get off you need to use the clone tool.It looks like
 a stamp and is down the left hand side toolbar.

The clone tool basically copies an area of the image to another area. To select the area you want to copy press and hold the Alt key and a little target circle should appear then select the area you want to copy by putting the target over it and clicking. Then click and drag the circle which has appeared over the area you want to copy to. And voila it has copied. If you want to change the size of the brush you need to go the the top left hand corner. Next to the clone stamp icon there should be a little circle with a number underneath it, click on the little arrow next to it and use the slider for the size to change the size of the brush.

The heal tool is nearly the same as the clone tool. It is the tool which looks like a plaster on the
left hand side toolbar. It take the colour from the area you have selected, the area you are 'healing', and the area around the area you are healing to give a blended more natural effect. Like the clone tool, to select the area a similar colour to where you want to heal, press and hold the Alt key and a little target circle should appear then select the area by putting the target over it and clicking. Then click and drag the circle which has appeared over the area you want to heal.Changing the brush size is the same as the clone tool. If you want to change the size of the brush you need to go the the top left hand corner. Next to the heal stamp icon there should be a little circle with a number underneath it, click on the little arrow next to it and use the slider for the size to change the size of the brush.
These are the before and after screenshots. Here I have removed the tattoo off Jessie J's arm using the healing and clone tool.

 The crop tool is on the left hand toolbar.

The blur tool is also on the left hand toolbar. As you can guess it blurs details on the image. It looks like a little droplet.

There is also a sharpen tool which is a triangle on the left hand toolbar. It will appear if you press and hold the blur tool icon then select the triangle.

The magic wand tool is good for getting rid of unwanted background if the background is all the same colour. The magic wand is the icon on the left hand toolbar, it is the wand icon. Just click on the
 area or background and a dotted line will appear around the area. Press Delete and the selected area will be deleted.

So that's the basics of photoshop...

Values, attitudes and lifestyles.

The VAL approach is similar to Young and Rubicam's four consumers ideas but offers a wider range of descriptors for audiences to be based on.

Young and Rubicam devised a different way of thinking about audience as the concept of class had become less popular. Advertisers had started thinking about audiences in different ways and the best known was devised by Young and Rubicam. They believed there was four different types of audience: Mainstreamers who made up 40% of the population and like security and belonging to a group; Aspirers who wanted status and esteem of other people, they also like status symbols, designer labels and live off credit and cash; Succeeders who are people that already have status and control and Reformers who define themselves by their self-esteem and self-fulfilment.

The VAL approach categorises audience into eight sections. The sections and their values, attitudes and lifestyle choices can be shown in a table like this:

Actualisers	They can be pessimistic and are very concerned with their image. They are of a high income and enjoy fine products.
Fulfilleds	They are hard working and high earners. They are mature and well educated people.
Achievers	They like to succeed and achieve. They have a high income and are work oriented. They also like to show off their success.
Experiencers	They are high income and high energy. They are young and spend their money on fast food and clothes. They will do lots of different things/ activities.
Believers	They have a moderate income. They favour established products and center themselves around their friends, family and community.
Strivers	They are outgoing and have a good income. Style is very important to them.
Makers	They have a low income but value self-sufficiency a lot. They are focused on friends, family and work.
Strugglers	They have a low income and are the poorest consumers with the fewest resources. They tend to be elderly and loyal to the brands they are comfortable with.

My Practice magazine- Jessie J

I took this picture of Jessie J

Edited it and made it into a magazine cover.

I took the background of the image off and put a black and white effect over it. Before that i editied the gold tint out of her skin by the earing closet to the camera. I have editied Jessie J's tattoo out of the images. I also changed the white area of her top to black so it looked more complete. To transform it into a magazine I added a title, secondary lead and a Splash.

Magazine Practice-Rihanna

I found this picture of Rihanna

 

 

 

and edited it

and made it into a magazine front cover.
 

I took out her necklace and edited her lips. I also filled in the gap between the end of the magazine and the end of the image on the left hand side so it looked more complete and professional. For this editing I used photoshop and I mainly used the 'Clone' and 'Heal' tools for the job. To transform it into a magazine I added a title, a splash and secondary lead to the image of Rihanna.

School magazine mood board

This is my School magazine mood board.

What is audience to me?

Audience is the person/people who consume a type of media. A person may be the audience to lots of different forms of media. The persons taste will define what type of media they are the audience to.
For example if you were 'geeky' and liked sci-fi- like me! You would watch Doctor Who and Star Trek - Into Darkness and read Geek magazine, etc. However a 'fashionista' who liked 'girly' things will watch 27 dresses and Britains and Irelands next top model and read Company magazine.

Audience!

What is an audience?
An audience could be many different things and be defined in many different ways. Usually we make generalisations about audience and not include ourselves as part of it, however, it is something we are very much a part of. Once we start analysing the concept, we see that 'it' is in fact not an 'it' but a collection of different things, depending on where you are standing, and why you're looking. The idea of audience is a way of trying to think about a group of individuals in one go, however big or small. In the term 'mass media', the 'mass' is us believe it or not. To aviod making making generlisations about this group of individual (the audience) we ask ourselves some questions: What is the media text without an audience? Is it the meaning in the text itslef, or is it in the relationship between the text and its audiences?
Media text are are always constructed with an audience in mind as they are made for us- the aucience.

There are some different views on what audience is:

• YOU!!
• A target market or a particular type of customer which a media producer wants to reach or sell to.
• A member/s of a society who might (at somepoint) use the media.
• A group of people who consume a certain TV show, film, magazine, advert,album, etc.
• Something you DO rather then something you ARE.
• Individuals who use the media to satisfy their own needs.
• People who passively consume the media without challenging it- a couch potatoe!
• A set of individual readers of a text who actively make their own meanings and respond to media.
• A group of others make generalisations about.
• There is no such thing as 'an audience!'
• A variety of different groups to which you belong. Foe example: gender, class, age, ethnicity, sexuality etc.